ABN Sha · Since 1970
40+ years of making clothes.
Now, making little moments.
Rainbow Ruffle is a kidswear brand built on a long-standing clothing and apparel manufacturing heritage. The story behind the brand goes back to 1970, when ABN Sha began its journey in apparel manufacturing.
Rainbow Ruffle
A long view
Built from years of knowing clothing.
For more than four decades, ABN Sha has been part of the clothing and apparel industry. That manufacturing foundation shapes how we think about fit, fabric, finish and the everyday details that make a garment feel right.
Rainbow Ruffle brings that experience into a younger, more playful world — creating kidswear around cheerful prints, easy-to-wear sets and the little routines of real family life.
Why Rainbow Ruffle
Experience behind us.
Playfulness ahead.
We wanted a brand that feels as joyful as childhood itself, while keeping the calm, considered approach that comes from years spent in clothing manufacturing.
Our roots
ABN Sha's clothing and apparel manufacturing journey dates back to 1970.
Our focus
Kidswear that feels comfortable, colourful and easy to choose.
Our belief
The best pieces are the ones children enjoy wearing and parents enjoy buying.
Made for little personalities
From a manufacturing legacy to a colourful new chapter.
Rainbow Ruffle carries forward the experience of ABN Sha while creating something distinctly its own: playful kidswear for bedtime stories, slow mornings, family days and all the tiny moments in between.
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